You cannot often solve the quality score issue with the keyword-level QS available in the Google ads interface. There is more to investigate, and it can require a lot of digging to solve the overall issue. Under this guide, you can learn everything about the different types of Google quality scores and why it is essential.
Different types of qualities score
1. Account level quality score
The account level quality score results from the historical performance of all the keywords and ads in the account.
2. Keyword level quality score
This type of quality score is possible when Google issues the keywords, and it is visible in the Google ads interface. The quality score is scored from one to 10. One is very poor, and ten is perfect.
3. Ad-level quality score
these ads that you have running in each ad group would have various clickthrough rates, which is a factor that helps in determining the quality score. If you have a low-quality score ad in the ads group, they could contribute to the low-quality score as Google ads consider all the ads when calculating the score.
Major reasons why Google's quality score plays a crucial role
Google ads are running add-ons, and it is not typical. The person in the top add spot has a lower bid. Necessarily your add rank is affected only by the bid amount and the quality score. If you have a great quality score, you would have to bid less to attain the same ad rank. If you are an advertiser with a limited budget, you can benefit from reducing your ad expenses. You must ensure you spend your Google ads bidding strategies that bring optimum results.
How can you improve the Google ads quality score
1. Better keyword data
With regular keyword research, you can build the campaigns on the proper foundation while increasing the relevancy of the keywords to your ad messaging besides landing pages.
2. More relevant ads
Google ads that are compelling and speak to the query of the searcher increase the clickthrough rate, and a great clickthrough rate is the best path to a better-quality score and low costs per click.
3. Write some AdWords adswhich are high quality
Words which are well written are more likely to draw several customers in just like any type of writing. You might not get the results that you're looking for when you do not have high-quality ads. The high quality ad would just focus on one product so that you can really draw in the crowd that you are looking for. Ads that are completely scattered or for more than one product and are not very effective. Customers today want to feel as though they are really and truly getting what they want and also need from the ad. Ads that are neat and tidy will have a lot of impacts. You would be able to increase the quality score by writing add words that are of high quality.
4. Work on the landing page
You would not understand how important the landing page is to your target audience but if you really think about it it is often the first page that people would be seeing.