Creatives Advertising Agency Bangalore


It is said that hard-work is the key to success and more than 90% of the world's population believes in it. Well, in this scenario a new phrase has emerged that says 'smart-work' is the key to success. A hard worker attains his goals for sure but, smart workers attain the goal earlier than hard workers. When smart work is applied in advertising, it turns creative and catches more attention. The amazing blend of creativity with advertising may also make some people scratch their heads, just like effective ads of Amul and Fevicol that convey creativity. Here's a look at why creativity is important for advertising.

Creative Advertising- An Overview

Creativity is a spice that adds a magical flavor to any dull advertisement. It is a smarter way of promoting the brand among public by using the best available resources and techniques. Most of the brands that are present in market use unique ways for catching attention and uplifting themselves. An ad that is creative becomes memorable, long lasting and builds many followers faster. A creative ad will always have an original idea and comprise of the elements that are out of the box.

The Role Of Creativity In Advertising

Each and every brand ensures uniqueness and creativity in advertising their product. It is something that gives life to the brand and message of the advertisement. An ad that is creatively dull and boring will never be able to garner the required number of audience. It is incapable of creating a mark on the audience's mind and thus will be forgotten in a short time. This is a strong reason that advocates importance of creativity and that's why the advertisers turn towards an advertising agency for designing and developing an effective advertisement.

The Pillars Of Creativity

Any advertisement is considered engaging only when it has a unique idea which is held and supported by strong pillars of creativity. It is determined by the strategies that are used for making a stronger and effective launch pad for the product.

  • Originality - Thinking out of the box, popping up with new concepts with rare or surprising facts is always beneficial as it remains fresh in the minds of public for a longer period of time. E.g. - Those 5 star ads featuring Ramesh-Suresh.
  • Flexible Blending - An advertisement that comprises of more than a single message should be carefully blended so as to retain a smooth flow from one part to the other. This way the audience would easily understand and even relate to your concept.
  • Elaboration - Obviously, facts need to be elaborated when a brand launches its products. Here, it depends on what kind of creativity is used for explaining the product. Using graphics helps in fetching more marks.
  • Artistic Value - Using attractive visual, sounds, vibrancy in color schemes and entertaining props would only add charms to the aesthetic value of your advertisement.

Conclusion

Each and every brand ensures uniqueness and creativity in advertising their product. It is something that gives life to the brand and message of the advertisement. An ad that is creatively dull and boring will never be able to garner the required number of audience. It is incapable of creating a mark on the audience's mind and thus will be forgotten in a short time. This is a strong reason that advocates importance of creativity and that's why the advertisers turn towards an advertising agency for designing and developing an effective advertisement.

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