Burger King

Industry: Fast Food giant

Company Bio:

Burger King a global chain of hamburger fast food restaurants,with over 15,243 outlets in 100 countries and a growing number of outlets in India.

Requirement:

With a target audience aged between 18-35 years, which include college students to working profession the brand was looking forward to resonate to its customers its champion of burgers "the Whopper" and attract more footfall to every new store launched.

Approach:

We recognized at once that we had to look beyond the typical ways of doing the promotions!!

You got to do the research you see... So we started with a comprehensive study for 2 days that was extensive, data driven and facts
We got our Best BTL promotion options with result driven proposal
Filtering and narrowing down to few options
Implementation of the strategy

Solution:

Multiple integrated off-line promotion to increase store launch traffic and digital traffic. The platforms we choose got a facelift to the promotions to attract customers and helped in the ultimate goal of store traffic. The user experience was also enriched in terms of the store ambience. These factors energized the campaign and made it more interesting to explore for the customer and make a purchase.

Picture:

"Great success is dependent upon on how effective your marketing campaigns are designed and implemented and team Telco proved the same. Great people to work with and I would like to be associated with Telco due to its strong team, uniqueness and brand. The experience has been very positive"

- Rahul
Rahul Marketing