A 35 year old single Specialty Hospital serving the medical needs of women and children with a motto to deliver quality at an affordable cost.
The ironic history of the hospital includes milestones like over 300000 mothers nursed for their delivery, one of the first 5 IVF clinics in Bangalore and many more. A digital face lift to exhibit all to the aspiring mothers and expecting parents was the plan.
You see it's complicated these days, you need to build that digital relationship and reputation with your customers... trust drives revenue
AMulti social channel approach tailor made including campaigns, design and off-line activitiesto be where their audience look, talk to them about the specialties the difference in service and off all what matters the "most experience". All of this with the best articulated digital marketing strategy along with ORM, content marketing solutions deployed in place to start the digital journey.
"We at Cambridge Hospital would like to take this opportunity and congratulate you and your entire team for the high quality of art work that has been shared on our social media platforms. The One in particular which garnered a lot of appreciation and kudos was published on the 15th of August 2018. We look forward to seeing such high quality of art work in the future."
For a 30 year old brand showcasing and educating patients of the experience was the primary focus. With less presence on digital platforms the organization felt the urgency to build the brand online