CSIR - NAL

Industry: Defense

Company Bio:

National Aerospace Laboratories (NAL), a constituent of the Council of Scientific and Industrial Research (CSIR). India's second largest research organization with high emphases on aerospace and related disciplines, now known for its cutting edge defense related technologies is the only government aerospace R&D laboratory in the country's civilian sector.

Requirement:

CSIR-NAL now equipped with a directive to build and develop aerospace technologies in the civil aircraft sector and also support all national aerospace programs. Required a visual rich video to showcase the recent strong science content, design, tools, labs and products offered by Aerospace Electronics and Systems Division of CSIR-NAL. The video had to communicate major disciplines like Auto pilot, Micro Air vehicles, Vision Technologies, Active Noise Control, System electronics and Test Facilities to international audience, governments and Defense organizations.

Approach:

You have to keep up with the ever-evolving world. Give it pizzazz with clever narration, well designed visual schemes, - you have to engage.

Keep it short and simple - let the viewer know that it's short... Scripting
Key messages, coined phrases, buzz words and graphics... Creating a great storyboard
A minute of video is worth 1.8 million words they say... Let's get the stills some life
Ah..!!! Let's not forget to add some good music and narration

Solution:

Carefully crafted the message to communicate that what you have is what the user is looking for.Fast-paced, snappy delivery and an effective presentation, but you get the idea. A visual treat combining 3D Animations, 3D modeling, actual video shots, screen recordings and drone flights over a period of 4 months. The idea was to gain on every detail of the divisions R&D efforts and communicate complex ideas quickly. Positioning the message with the highest quality - establishing trust from the viewer, engaging the audience with visuals and positioning the organization.

Video:

"We and Our division scientists are very happy with the product animations being developed by TELCO. The team were very cooperative while communicating with our scientist and the quality of work is excellent. TELCO has absorbed everything and delivered the final product. Ssuggestions given by team Telco is well received by our management. The videos are selected to be shown in Aero India 2017. I thank the team for their patience. We would always love to continue working with Telco"

Lokesh,
Scientist, NAL